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Consumer Behavior Trends

Green travel is here to stay:

• 24% reported green is highest it has ever been in 10 years; 51% reported that interest remains constant (Travel Guard Update, April 2013).

• 38% TAs noted archeological/caves; 22% wildlife Clown Bounce House With Slide and birds; 18% visiting national parks; 16% culture and communities.

• TAs report popular destinations: 49% Costa Rica, 12% South Africa, 8% Galapagos Islands, 7% Peru, 6% Belize (all others 5%).

• TAs report high percentage interested in giving back! 45%, volunteer activities commonly take place 25% are interesting activities for a day or two

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