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Consumer Behavior Trends

Social Media

• Travelers are employing Shark Slide technology as part of the “experience” • Possibilities for citizen science • Used for pre-trip planning, communicating, and post trip.

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FINDINGS

A total of 54 full-length articles were found relevanttothereview.Table2presentsthedistri- bution of these articles, per journal and year. After carefully reading each article, vari- ables affecting o

gender and race

(1999) found that there were no differences between online purchasers and nonpurchasers regarding gender and race. However, individ- uals between the ages of 25 to 55, possess- ing higher levels of ed

considered for the literature

with booking functions (such as Expedia, Travelocity, Bookings, British Airways, Iberia, Finnair) were launched (Marcussen, 1999; Mitra, 2007; Microsoft, 1997), articles pub- lished between January 19

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